On a mission to define the field of behavioural AI — unlocking the meaning in human behaviour. At zally, we believe technology should adapt to human behaviour — not the other way around.  Our work in biometrics focuses on moving beyond static identifiers toward dynamic, behavioural understanding. While traditional biometrics rely on fixed traits like fingerprints or facial recognition, zally captures how people behave.

We use patterns, actions, decisions, movements, and interactions to create a richer, more adaptive way of authenticating humans. Using our proprietary technology, we transform behavioural data into a new class of biometric insight — adaptive, context-aware, and privacy-preserving. This enables seamless authentication, not just at login, but as people behave, in motion. We see behavioural biometrics as essential to building secure, human-centric systems that evolve with the people they serve.